Neck & Neck Business Strategy

The elements that helped in the success of Neck & Neck are the following Create a brand image. Its very important to consolidate the brand. The Made in Spain brand had an important position in the international market place, so it was very important to succeed a unfermented brand positioning. Neck & Neck is an exclusive brand for children. Neck & Neck is recognized under the brand name Made in Spain Professionalism. Since the Zamacola family took over the way of Neck & Neck, the company began to have continuous growth. This is due to investing time and energy into creating an efficient and professional team. Although the previous management had an adequate business schema, they had an overall inefficient management team. The new administration is focused on being professional in every aspect of their business. grime Franchise. Neck & Neck established a new plan to grow and expand the business world(prenominal)ly. The new strategy included the creation of franchises. Each new s tore is expensive so the franchise is a strategy to reduce the economy impact. Also, the franchises impart help introduce the brand in the international market. cardinal of NECK & NECK goals is to become a major supplier of childrens clothing.Do you think they have taken the salutary decision about their internationalization strategy?Internationalization is a very important strategy for Neck & Neck growth. Certainly, the foreign franchises provide reading about the culture, preferences, and prices of each location. This information helps to establish the name and product strategy. Each place is different. It is recommended that the businesses be managed by local people. The internalization of Neck & Neck give a competitive edge to the company. Franchisees provide information needed to make decisions regarding distribution, production and marketing. Also, according with the General Manager, Neck & Neck uses a portion of its cash flow to invest in foreign stores. This way, manager s outhouse learn about the market of each location and how manage it.Analyze NECK & NECK internationalization strategy. Do you find their refinementTo choose the right place to introduce a new location, Neck and Neck takes cultural affinity between the new consumers and the Made in Spain consumers into consideration. The market segment will be the same sophisticated people want their kids to wear great clothes. The product is targeted to people that are looking for new and unique childrens clothing styles.Which expansion model do you think NECK & NECK should follow in the future company owned points of sale, or franchising? Which advantages and disadvantages does the second have with respect to the primary one?The franchise strategy established by Neck & Neck has been positive. Therefore, Neck & Neck should continue with this plan or establishing excellent management and a rejuvenated brand positioning. However, taking in consideration the success of the trade mark, the company should consider points of sale to expand the brand all over Spain. In fact, the try made a strategy alliance with the Corte Ingles to expand the brand in Spain and Portugal.In any case, the franchise strategy is a priority and thanks to global brand recognition the company will continue to expand internationally. Franchising is the best strategy. The development of franchises will reduce Neck and Necks dependence on the Spanish market and be in a position to open new global markets in Asia and Latin America.